African Heritage brand identity

Branding
Design Collateral
Art Direction
Packaging
Visual Design

 

African Heritage is a store stocking traditional South African food and deli items in Perth and Melbourne, Australia. The brand identity and visual design developed celebrates traditional African aesthetics as well as the history of the family owned business.

Logo and brand design for African heritage based in Perth, Australia
Art Direction and visual design for African Heritage store
Visual language and pattern design inspired by African patterns
Packaging design using African patterns and motifs
Bright, colorful, African pattern design inspired by Africa
Packaging design using motifs found in traditional African pattern making
Modern African patterns and pattern design for storefront
Brand guidebook and logo guidelines for African brand
African pattern design in a modern context
Typography design using Averta for brand guidebook design
Modern African pattern design for African Heritage store