![](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/1621394316732-QTUBPMG0DD1FSI7BOBCX/STUDIO+K+Homie.jpg)
Homie brand identity
Branding
Art Direction
Visual Design
Identity System
Homie is a sustainable DTC brand for children’s birthday parties: a box which has everything you need to throw a bash while having fun in an eco-friendly way with your homies. The brand identity draws inspiration from childhood memories of stickers and candy, toys and surprises. A simple typographic approach, along with strong design elements create a unique brand identity and visual language system.
![Brand Identity and branding system for Homie, a DTC brand for children's party decor and gifts.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/52cc7f5a-40fd-4a76-b69d-3fd3f5b43fed/STUDIO+K+Homie2.jpg)
![Packaging design for Homie, a DTC brand for children's party decor and gifts.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/b28e5a86-830d-478e-b9a0-cbb032357fdf/STUDIO+K+Homie3.jpg)
![Logo and visual identity system design.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/3dee01b9-adcc-45b6-972e-9695c35ab2c0/STUDIO+K+Homie4.jpg)
![Sticker and visual language system design.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/3626da91-eaa0-4e38-a177-f014014a46c2/STUDIO+K+Homie5.jpg)
![Stationery and sticker design for DTC brand, Homie.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/b8d9cade-136e-4a2a-b731-d6e3d63e3a80/STUDIO+K+Homie6.jpg)
![Custom packaging tape design and iconography.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/23d79647-c658-4451-bade-4814906f48a5/STUDIO+K+Homie7.jpg)
![Visual language system for Homie, a DTC brand for children's party decor and gifts.](https://images.squarespace-cdn.com/content/v1/5ef520bdf7930b7cc8b6d50b/5fe08b1f-e25f-44de-be0a-5f5a3ab24764/STUDIO+K+Homie10.jpg)