Kapor Center brand identity

Branding
Art Direction
Visual Design
Identity System

 

Kapor Center aim to level the playing field in tech, making the field more diverse & inclusive to address society's challenges. The brand identity draws inspiration from their previous branding, while also gaining inspiration from the architecture of the Kapor Center in Oakland, California. A simple typographic approach, along with strong design elements, created a unique brand identity system.
This project was undertaken while consulting for Tote + Pears.

Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Moodboard design for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity and branding system for Kapor Center, focused on making the tech field more diverse and inclusive.
Brand Identity guidelines for Kapor Center.
Brand guidelines for Kapor Center.
Website design for Kapor Center.
Pattern development and design.
Pattern guidelines for brand book.
Brand guidelines for pattern design.
Social Media design for Kapor Center.
Typography usage and guidelines.
Photography style for guidebook.
Color palette design for tech brand.
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