UJU Tea brand identity

Branding
Design Collateral
Art Direction
Packaging
Website

 

UJU is an herbal tea produced using the finest Honeybush, a plant indigenous to South Africa. Keeping true to the plant’s origin the visual language of various Southern African cultural groups including the Ndebele, Zulu and Xhosa, inspired the brand identity and visual design.

Ndebele and African tribal pattern design inspiration
African branding and stationery design
Tea packaging design using African patterns and African inspiration
Tea packaging design using African patterns and African inspiration
African pattern website design
Logo brand guidebook and logo rules for brand development
Brand guidebook design. Color palette and typography design and guidebook rules.
Visual languaage and visual identity design using African patterns and African motifs inspired by Ndebele tribal patterns
Visual language and visual design using African patterns and African motifs inspired by Ndebele tribal patterns